Flagg: don’t copy; create unique experiences
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Bill Flagg gets it right:
The reality is that customers are typically attracted to us by what we UNIQUELY do well for them. Unfortunately, what I see happening in MOST industries is this copy-cat mentality that forgets to focus on what the CUSTOMERS really want.
Why do we all copy so much then? I believe it is a human instinct that we assume that everyone else has done their homework and must know what’s working best. Why waste the energy and do the hard work on being unique when we can just copy others.
The ironic part is that I believe most of us deep-down want unique authentic experiences and love to be inspired by companies that can provide that.
So elementary, and so far from common practice. Winning means being better, and in business, being better frequently means being different.
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